Everyone is trying to reduce transportation costs by optimizing business processes, but not all succeed. To understand why that happens, one need not look into the ‘what’, but the ‘how’.
The internet is dotted with scores of articles listing best practices and hacks to help shippers save on freight charges. However, what one must understand is that all such initiatives must be customized to address the context in which their organization is operating. And to do so effectively, one of the best ways is to leverage technology.
But I am using technology!
Sure. Every organization is using technology in some form or the other, whether it is Excel sheets, ERP, Cloud technology, or AI. But are you using the technology that serves your unique requirements? The answer is neither to jump on to the next-shiny-thing bandwagon, nor is it to be so smug about your organization’s technological prowess, that you don’t...