OUR VALUE PROPOSITION

We believe the following components of competitive differentiation will cause the premier consultants and contractors in the industry to want to work with us. Providing the best candidates available to meet the Customer’s requirements will cause Customers to want to work with us.

1. End-to-end solutions, including turn-key development capabilities
   As a consulting company, we provide end-to-end solutions that include consulting, designing, planning and implementing technologybased projects to support our customer’s business and technology objectives. Unlike some companies who only provide contractors for hire on an hourly basis, we also offer senior consulting and systems design experts to help companies identify the optimum strategies and directions for implementing business and technology solutions. We have the capability to provide on-site, offsite or offshore turnkey development projects. This industry understanding further leverages our ability to help our Customers with their FTE placement requirements.
   
2. A worldwide network of contacts in major positions of responsibility
   Through our various alliances, industry affiliations and previous successful experiences, we enjoy an extensive worldwide base of contacts. Our reputations and previous interfaces with other executives in positions of senior responsibility allow us access to these companies and individuals that may not be available to competitive professional services firms.
   
3. Experience in major projects to industry and government
   Between our principals and major alliance partners, we have significant experience in proposing, winning and managing major projects in both the government and commercial sectors, including international experience.
   
4. Excellent balance of business and technical experience
   Our principals and staff are more than mere recruiters, who match buzzwords. Each employee has worked “hands on” implementing projects, providing solutions thereby knowing the requirements and understanding the technologies that our customers are demanding.
   
5. A reputation for providing qualified resources that meet the customer’s expectations
   We insist on meeting our customer’s expectations and do so by a detailed understanding and definition of the scope of effort, deliverables, timing and terms of each individual contract. Similarly, for FTE placements, we utilize the same basis of understanding of the job responsibilities and desired experience to identify the requirements for that specific job opening. We then select the appropriate candidate(s) who provide the best combination of skills for the specific project or position. We utilize our own rating of Software Programming Proficiency Levels to understand their exact skills and experience. We only provide candidates for presentation to our customers if we feel that candidate is a good fit for the customer’s requirements. We determine the applicability of the candidates through our own screening process which includes a) personal knowledge based on previous successful subcontractor experience with us, or b) our own interview and review processes of the potential candidates. We have significant experience in interviewing and hiring as well as techniques and methodologies utilized to accurately evaluate a candidate for the job requirements. We conduct background checks via a nationwide professional outside firm.
   
6. Sales and marketing expertise, active marketing databases and programs
   In addition to the critical systems and software development and project management experience, our staff also includes principals with many years of sales and marketing experience at very senior levels for large companies. We utilize proprietary databases and management software programs for our prospecting and customer service activities. Aptude is on the Internet and we are actively marketing for both customers and contractors. We have developed a customized candidate database that will provide instantaneous access to professionals with the specific skill sets that we require.
   
7. Significant growth objectives
   Unlike many companies providing independent contractors, we do not intend to remain a small local or regional company. We intend to distinguish ourselves over time by scope of capabilities, quality of resources, project management expertise and marketing, sales and management capabilities. By optimizing these components of differentiation, we expect to become a significant and highly reputable industry professional services firm.
   
8. Fairness and respect for our independent contractors
   We have developed a core group of highly qualified and professional consultants and contractors for whom we are a primary source of marketing to the industry on a project-to-project basis or for placement with a full time career position. Therefore, we know we must provide an environment of mutual trust and fairness in all our dealings.
   
9. Challenging & career enhancing contract/full time employment opportunities
   Our target customers are the top information technology users and developers in the world. Therefore, our candidates will have the opportunity to participate in current and emerging technologies for companies who are committed to information technology as a major competitive differentiation in their respective industries.

ANNOUNCMENTS

Business Objects Partnership

Aptude a leading provider of Information Technology Consulting and Solutions, today announced it has joined the Business Objects Solutions Provider Partner Program for software and service providers. As a new channel partner, Aptude will significantly enhance its value proposition to customers by offering Business Intelligence (BI) software solutions from Business Objects.

Welcome Back Kaushal!!!

We're sure glad to have Kaushal back! Kaushal a senior level weblogic developer has been with us for almost 3 years. He went to India for a few months to help support our Hyderabad office and has recently come back to the states.